The Design Process

While the final product of these posters by DKNG Studios are remarkable, the process videos are even more mesmerizing.

Phish (Blossom Music Center) - Poster Process from DKNG Studios on Vimeo.

Phish (Hollywood Bowl) - Poster Process from DKNG Studios on Vimeo.

“The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess as opposed to understanding it’s a ‘day one’ issue and part of everything”
-Tom Peters